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Beauty Industry

One Direction Scent Pre-Launches, New Video Debuts

Pre-orders are being taken for the boy band's latest fragrance, You & I.

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By: Jamie Matusow

Editor-in-Chief


 
One Direction is getting ready to launch its new fragrance, You & I. 

Pre-orders are being taken in the U.S., starting today, at Macy’s – before the scent debuts nationwide at on August 25th. 

In the UK, the fragrance will launch at Boots on August 20th, followed by a debut in Canada and Norway on August 25th, before rolling out to other countries around the world, September through March, 2015. 

The boy band debuted a new commercial for the fragrance on its website, after making the announcement on Twitter.(Watch the video on Beauty Packaging’s Facebook page.)

The packaging features a diamond shape – used on the bottle, cap and as a pattern on the carton. 

Here’s what band member Liam Payne said about working on this scent. 

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